Students working hard to raise funds for university through Phonathon
Five days a week, from 5:30 until 9 p.m., Kennesaw State University students can be found taking part in the Office of Development’s Phonathon on the fourth floor at Town Point. The primary objective of Phonathon is to engage and update alumni and to increase financial gifts to KSU by telephoning alumni and friends of the University.
One of those students participating in Phonathon is Claire Weed, a sophomore dance major from Suwanee, Georgia. “I call for Kennesaw State University to keep all of the alumni informed of our growth and to hopefully increase the quality of the student experience for future students at the University,” she said.
Each semester, approximately 20 students participate in making phone calls. Their main ask is for support of general scholarships, but they also mention other areas of need, as well, at different times throughout the academic year. Through Phonathon, these students – who are donors themselves – serve as true ambassadors and personal representatives of Kennesaw State and its programs. Additionally, the students send personalized “thank you” videos to people who make pledges.
“I enjoy hearing about alumni experiences and helping give back to the University,” said student caller Terissa McFarland, a freshman nursing major out of Savannah, Georgia. Junior Eric Riera, a communication major from Miami, Florida, stated, “I call to hear how alumni used their degree to pursue greatness!”
Over the past two fiscal years, Phonathon has raised almost $520,000 with donations continuing to rise. From 2015 to 2016, there was a 58 percent increase in total dollars and the average pledge went from $77.71 to $99.11.
“We don’t have our totals for fiscal year 2017 year, but we are on target to surpass last year’s numbers,” said Anna Webb, assistant director of annual giving. Webb also stated that Phonathon recently surpassed the $300,000 mark this year.
Phonathon at KSU was created to increase support of and reconnect alumni to the University. This year, the program will continue into the summer.