Digital media competition benefits, sponsored by alumna’s business
On Saturday, April 13, Coles College of Business held the Second Annual Kennesaw State University Digital Media Competition in Roswell, Georgia. This year’s event took place at and was sponsored by Solid Source Real Estate Companies, which also served as the client and is led by KSU alumna Michele Velcheck ’90, who is chief executive officer.
Team registration for the competition was open for one month beginning March 1 with the case released on March 5. This year, students were charged with helping Solid Source Real Estate Companies create a campaign to promote brand awareness, client engagement and increase followers on Facebook.
“The necessity of social media impact has crept up on business owners,” said Velcheck, who obtained a Bachelor of Business in management at Kennesaw State. “The requirement to make social media a dialogue versus a monologue is upon us.”
Seven teams featuring 16 students competed. This year’s event included teams from outside of KSU for the first time. Initially, students had 15 minutes to present their solution to the case with three teams advancing to the final round, where they were given 20 minutes to formulate a plan for a new challenge facing Solid Source Real Estate Companies.
More than $7,000 in prize money was awarded at the competition, including $2,400 to the first-place team of Clay Ricks and Bree McBee of Georgia College. From Kennesaw State, Katelynn Anderson and Kyle Green combined to win $1,050 with a third-place finish while Jefferson Beard picked up $600 by capturing the “Best Strategy” category. Velcheck and five others from her organization served as judges.
“From a business perspective, are you kidding me? We had the best of the best actually competing with marketing ideas to put us light years ahead in social media,” Velcheck said. “The presentation of evaluation, suggestions and implementation strategies received were worth at least five times the amount paid.
“We offered the winners an internship at Solid Source working from home this summer.
Bree and Clay, along with our leadership team, could not be more excited to experience the implementation of the exact social media strategy presented.”
KSU’s Tyra Burton, a senior lecturer of marketing in the Department of Marketing and Professional Sales, serves as competition coordinator. Since 2003, she has worked in the Coles College of Business and in 2017 received the Betty L. Siegel Award, given to the University’s faculty member of the year, from the KSU Alumni Association.
“The competition went fabulously. Solid Source was a wonderful sponsor and host for the competition,” Burton said. “Being able to hold the competition at Solid Source allowed us to have a full day of activities, including both breakfast and lunch, and the ability for students and executives, including CEO Velcheck, to mingle and get to know one another.
“Michele is not only an ambitious and outside-the-box thinker in regards to business, she is also a kind and giving person who consistently asked how we could make things better for the students. Her team went above and beyond to make the students feel welcome. I’m excited to announce we will be working with them again in 2020 for the third annual digital media competition.”
With the support of Velcheck and her Solid Source Real Estate Companies already locked in for next year, look for the competition to grow and become even more valuable to her business, along with students of Kennesaw State and other colleges.
- KSU -